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Where to Use a Branding Statement

Posted By: Jessica Holbrook In: Job Seeker - Resume
You’ve been working on your resume, and you fashioned a fancy branding statement for yourself. Of course, you want to display it across the top of your resume, but where else should you be using it?
You’ve been working on your resume, and you fashioned a fancy branding statement for yourself. Of course, you want to display it across the top of your resume, but where else should you be using it?

Cover letter: Format your cover letter to match your resume by copying your contact information and branding statement in the same format.

Thank you letter: Same as your cover letter.

Business card: If you’re using networking cards while you’re out job hunting, your branding statement will look great on them.

LinkedIn profile: Don’t be shy, place it right below your name.

E-mail signature: If you’re e-mailing applications for jobs, make items such as your LinkedIn address and branding statement part of your contact information.

Blog: If you have a professional blog, your branding statement can go there as well.

Twitter: If you’re tweeting statements related to work, why not add your branding statement to your bio section?

Web site: If you’re using a Web site to advertise your professional accomplishments, your branding statement can reinforce your message.

If you need help thinking about where a branding statement might be useful, think about how McDonald’s uses “I’m lovin’ it” on everything from billboards to cups. It takes some thought to develop a branding statement that truly summarizes you. Once you’ve got one, use it everywhere you can!
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