Manager, External CommunicationsManager, External Communications
Tracking Code
2011072
Job Description
Primary Duties
. This position has primary responsibility for management, production and implementation of external communications targeted for customers, shareholders and the community of Laclede Gas
Essential Duties and Responsibilities include the following:
. Cultivate, plan and implement annual, strategic external communications programs targeted for overall and segmented markets
. Develop and maintain communications through proactive and reactive media relations; serve as Company spokesperson as needed
. Manage the Media Information Line in support of 24/7 dispatch and media access
. Maintain and implement crisis communications plans; coordinate expeditious emergency communications as directed
. Create and implement social media policies and procedures to guide all aspects of messaging
. Develop and maintain coordinated, timely and constant social media content for mediums including Facebook, Twitter, YouTube; add outlets as new technology emerges
. Promote business news, charity support, events, community education initiatives and other news
. Lead advertising efforts including PSC initiatives; maintain current knowledge of all PSC regulations
. Negotiate and implement advertising partnerships with sports teams, celebrities, community events as appropriate
. Compile daily market news summary for distribution by Internal Communications
. Coordinate with the Manager, Community and Employee Engagement to ensure one voice for community and charity engagement
. Provide external communications support for various departments, such as: drafting and/or reviewing letters, articles, fact sheets, speeches, talking points, event promotions, and more to help internal clients meet their objectives for external communications
. Serve as a champion for the Company's brand standards and strategic initiatives
. Serve in a client/agency model for internal stakeholders, providing excellent customer service
. Conduct all communications initiatives in a time-sensitive and efficient manner
. Develop and foster positive relationships internally and externally
. Regular attendance is considered an essential job function
Additional Duties and Responsibilities include the following:
. Perform any number of routine functions related to the Company's annual report, annual meeting, earnings releases, executive biography photos, speeches, and more as needed
. Other duties as assigned
Supervisory Responsibilities
. Supervises one (1) non-supervisory employee: Specialist, External Communications
Required Skills
Knowledge, Skills and Abilities
. Ability to demonstrate and master the core and job category competencies applicable for this role/level within the organization
. Ability to lead by example in support of the Company's essential characteristics and values: Strong Ethics and Integrity, Dedication to a Safe Work Environment, Commitment to a Diverse Workforce that recognizes and respects every individual's unique skills and perspectives
. Knowledge of computer software and programs, including Microsoft Word, Excel, PowerPoint, and social media programs
. Excellent oral and written communication skills
. Strong listening skills
. Strong problem solving skills
. Attention to detail, especially as it relates to project management, editing, print production, etc.
. Ability to think creatively, strategically, and independently
. Ability to meet deadlines
. Ability to work well with others, inside and outside the Company
Required Experience
Education and/or Experience
. Bachelor's degree in journalism, communications, business or related field
. At least five years of experience in a variety of communications areas, such as media relations, advertising, employee communications, etc.
. Extensive experience in project management
. Extensive experience as a polished writer with application in a variety of voices, messages and communication vehicles
Job Location
St. Louis, MO, US.
Position Type
Full-Time/Regular
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